January 2022

Salesforce versus HubSpot How to choose a CRM software?

Salesforce versus HubSpot: How to choose a CRM software?

In today’s business world, having a customer relationship management (CRM) system in place has become critical to staying competitive and providing an exceptional customer experience. An effective CRM allows companies to organize, automate and synchronize interactions with customers, giving them a holistic view of their needs and preferences. However, with the wide variety of CRM […]

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Fintech: better user experience in financial services

Fintech: Better user experience in financial services

Fintech is an information and innovation system that offers financial services directly to the client, having each one a specific financial service designed especially to innovate. The financial technology business develop activities like: Digital credit Digital pay Crowdfunding Open banking Personal finance Something important about Fintech is the interest to have their own digital identity,

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CRM Strategy

What role does technology play in a CRM strategy?

A CRM (Customer Relationship Management) plays a key role in the creation of business strategies, as it centralizes and organizes all information related to customers and prospects. By having a CRM, companies can better analyze and understand their customers’ behavior and needs, allowing them to design more effective marketing and sales strategies. CRM facilitates the

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