Month: January 2022

Salesforce versus HubSpot How to choose a CRM software?

Salesforce versus HubSpot: How to choose a CRM software?

It is important for any company to find the perfect CRM software that facilitates the marketing automation and other processes. The truth is that the competition is wide, and sometimes it is hard to pick the software that fits with the company. Salesforce and HubSpot are one of the most popular platforms, since they count …

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Fintech: better user experience in financial services

Fintech: Better user experience in financial services

Fintech is an information and innovation system that offers financial services directly to the client, having each one a specific financial service designed especially to innovate. The financial technology business develop activities like: Digital credit Digital pay Crowdfunding Open banking Personal finance Something important about Fintech is the interest to have their own digital identity, …

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CRM Strategy

What role does technology play in a CRM strategy?

When we talk about the CRM strategy , one generally  refers to automatic data management, and it is very important to have an application or software that performs  data storage and management. These types of applications offer a complete picture of customer interaction, track sales, prioritize opportunities, and create a complete customer profile, which helps …

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