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Changing customer habits and technology usage have spurred a whole new set of customer relationship management tools that can provide faster access to information. SQDM shares an article published by the TechTarget portal, highlighting the importance of customer engagement through social media and how to strengthen an enterprise CRM strategy paying close attention to those...
In recent years, many companies – especially SaaS companies – realized that creating a great software product, which can be purchased online and implemented easily from a technical perspective, doesn’t necessarily mean customers will get optimized results when they use it. Plus, it’s no longer just easy to buy and try these products – it’s...
Heavy equipment manufacturer Rotobec finds Salesforce Desk integration gives service staff the ability to aid sales efforts across 35 countries. SQDM share an article published by the TechTarget portal, demostrating benefits and gains obtained upon integrating customer service data with sales information and strategy. 
Customer service is arguably as important as sales in the enterprise when it comes to maintaining and expanding the business; here’s how analytics can help.  
SQDM share an article published by portal TheStreet, sharing strategic progress on CRM systems and Artificial Intelligence. Salesforce held a small group meeting of less than 60 people at its headquarters in San Francisco last week where it announced that Einstein AI is now available to all its customers across sales, service, marketing, commerce and more,...
After buying 10 companies in 2016, analysts are watching for Salesforce’s next step — whether it be more acquisitions or more integration.  SQDM shares an article published by TechTarget, taking a look at different possibilities for Salesforce and for the technologies it has acquired.
Salesforce CPQ enables companies to automate and streamline pricing. Here’s why that may be beneficial for your organization, as well as a couple of challenges to note, by Eric Borthwick.
SQDM shares an article in which Denis Pombriant, founder and managing principal of Beagle Research Group, argues that Salesforce is inventing the future, while Siebel is trying to get into it.  This is one side of a Salesforce vs. Siebel debate. The other side argues that Oracle Siebel is a more established, more versatile product.
SQDM shares the “How to Digitally Transform your Company: Strategy and Technology” written by Jose Noguera and posted at AuraPortal’s blog.
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