Our attention turns to the offering that Microsoft is about to launch, combining cloud-based CRM and ERP systems.
The Redmond giant is close to launching a proposal that would allow companies to choose purpose-based applications for a range of business management processes including finance, sales, operations, marketing and customer service. This initiative will also allow payment only for services that are required-applications that also provide predictive intelligence and process automation. Cortana and BI – embedded in the applications – predictively show what steps can be taken and show possible prospects – sales agents would be able to predict which products or services are best suited to which customers.
With the acquisition of LinkedIn – which retains so much professional information about our current and past jobs, personal interests and education – Microsoft will be able to significantly increase the data it makes available through its Dynamics CRM platform. That will be a difficult capability for other CRM solution vendors to match. Read more at TechTarget.
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