Why use data platforms to strengthen sales teams?

Companies are changing their sales dynamics and, therefore, are preparing their sales teams to rely on data as intuition. In this way, it invites companies to believe in automation systems and Artificial Intelligence (AI). Today we will show you how an automation software product that supports enterprise advertising offers compelling advances in data analytics.

Salesforce Colombia and worldwide, as a company that bases its software in the cloud offers the ability to quickly and easily configure all types of systems. SQDM has the support of this great responsible company that provides CRM consulting, BPM, and SOA implementation. Delivering customized technology solutions for companies focused on the financial, insurance, telecommunications, public and private utilities, logistics, and fulfillment industries for more than 7 years.

The dynamics are changing and your company must adapt, why?

According to Mike Kostow, who has worked at Salesforce for several years and is currently the VP and General Manager of Pardot, he refers to the future of marketing and focuses on Einstein, a Salesforce platform that presents revolutionary business applications to help generate leads, add new customers and close transactions faster, makes sales, provides services and market products with the great goal of achieving the integration of information systems within the company.

This is how Einstein, characterized by being a special platform that leaves aside the sale and focuses on creating the customer experience, is responding to companies looking for proper customer relationship management (CRM) because today, sales and marketing can not work independently and disconnected because we are in a new way to capture new prospects and leads.

– The automation of processes and Artificial Intelligence presents the commercial areas with the possibility of focusing on the most strategic aspects for the company.

– The dynamics and buying habits have changed due to the journeys that buyers are making.

– It is necessary to follow up with new customers at the right time and prioritize the work of the sales force so that they are nourished with valuable information that only a customized software can respond to the needs of each company.

Salesforce’s Einstein platform allows you to look at and detail information so that you can make better data-driven decisions and, at the same time, more intuitively address the needs of each customer. At SQDM we understand these revolutionary technologies that have sought to put the customer first.

We have been innovating for more than 7 years in the software manufacturing sector and thanks to platforms like Einstein it is possible to provide the importance that customers deserve. We are dedicated to delivering customized technology solutions thanks to teams capable of implementing, customizing, integrating, training, and developing applications. We work with the complement of Salesforce products, which have CPQ expertise.

As experts, we welcome the opportunity to contribute to multiply your investment and improve the productivity of your company and enterprise.

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