In an era when media companies are having difficulty monetizing their online visits, the Politico portal is looking at the quality of its visitors, rather than the quantity.
As a specialized news website, Politico wanted to maximize its growth during the U.S. election cycle by selling advertisements and subscriptions to its portal. They decided to adopt the Steelbrick platform to optimize their subscription process to the Politico Pro portal. During 2015, since they implemented the Steelbrick software (Configure-cotice-propose), the site added 700 subscriptions – almost half of what they have obtained during their first five years on air. Politico has only ever existed online and one of their strategic goals is to attract new subscribers and advertisers with the use of lead-to-cash software.
Steelbrick optimizes the entire subscription process for sales agents; instead of using a spreadsheet to coordinate rates, all customer data is taken to the Steelbrick platform, which in turn creates an IT environment where agents set the best rates and where they also apply discounts that are within predetermined ranges and do not require management approval. Read more about this news here.
For more than ten years, SQDM -Software Quality Driven Management- has served countless companies with expert consulting services in CRM initiatives. SQDM is an official Salesforce Business Partner and has helped many companies develop and implement their strategies at Steelbrick.
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