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Companies are changing their sales dynamics and therefore preparing their sales teams to trust data as well as intuition. In this way, it invites companies to believe in automation and Artificial Intelligence (AI) systems. Today we will show you how an automation software product that supports the company’s advertising offers breakthroughs in data analysis.
As the automation of marketing and sales strategies gains importance among today’s companies, SQDM shares an article from the Techtarget portal where they study “Five must-have functions in a marketing automation platform” that exposes criteria to be taken into account when automating such processes.
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