Changing customer habits and the use of technology have encouraged a whole new set of CRM tools that can provide faster access to information. SQDM shares an article published by the TechTarget portal, highlighting customer engagement through social media and how to strengthen a CRM business strategy by paying attention to such channels.
Many companies in recent years – especially SaaS-type companies – realized that creating a great software product, which can be purchased online and easily implemented from a technical perspective, does not necessarily mean that customers get optimized results when using that product. In addition, today it is not only easy to buy and test these...
SQDM shares an article published by TheStreet portal, sharing strategic advances on CRM and artificial intelligence systems. During the week of March 6, Salesforce held a small meeting with less than 60 people at its main office in San Francisco.  They announced that Einstein AI (Artificial Intelligence) is now available to all of their sales,...
After having bought 10 companies in 2016, analysts are watching the next step of Salesforce-whether it’s more acquisitions or more integrations.  SQDM shares an article published by the portal Techtarget, where they review possible avenues for Salesforce and for the technologies it has been acquiring.
Salesforce CPQ (Configure-Price-Quote) enables companies to automate and refine their pricing strategies.  Here’s why this can benefit your organization, as well as a couple of challenges to consider.  Written by Eric Borthwick.
SQDM shares an article published by the TechTarget portal where Denis Pombriant, founder of the Beagle Research Group, discusses how Salesforce is inventing the future, while Siebel CRM tries to be part of it.  It also discusses how Oracle Siebel is a more versatile and better established product.
Salesforce plans to integrate HeyWire’s technology into its Services Cloud, opening up a new way of communication between companies and their customers. SQDM shares an article published on the TechTarget portal, detailing how Salesforce expands the reach of its communications to any instance or channel that the customer wants to use.
Salesforce CPQ in the Service Cloud Expands Data Integration Strategy SQDM shares an article by Eric Borthwick that informs about the new possibilities of customer data integration, available through Salesforce CPQ in the Service Cloud.
SQDM shares an article by Godard Abel, SVP and GM, Salesforce Quote-to-Cash, featuring Salesforce CPQ available on Service Cloud Lightning – now service agents are an extension of your sales team!
SQDM shares a Techtarget article where the integration of artificial intelligence to CRM systems is projected and the possible understanding and use that dark data can have at a business level.
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