Salesforce CPQ (Configure-Price-Quote) allows companies to automate and refine their pricing strategies. Why this can be of benefit to your organization is explained below, as well as a couple of challenges to keep in mind. Written by Eric Borthwick.
Salesforce plans to integrate HeyWire’s technology into its Services cloud, opening up a new way for companies to communicate with their customers. SQDM shares an article published on the TechTarget portal, which details how Salesforce expands the reach of its communications to any instance or channel the customer wants to use.
As the automation of marketing and sales strategies gains importance among today’s companies, SQDM shares an article from the Techtarget portal “Five must-have features in a marketing automation platform” that outlines criteria to be taken into account when automating such processes.