In this time, the information travels faster, a photo, the news, an opinion and the trends can cross the world in a second. Also the opinions about our company, the good and bad, and we have to pay attention to those opinions that have more repercussions on the image of our companies.
A lot of data to manage, multiple processes, and all the information that the customers develop that the company can not process or analyze, data science starts to become a very important active in the company that could be used as a guide to new and more effective strategies.
There are a lot of tools that the market offers to us, that help our team to build the strategy to manage the extensive databases that the companies manage, specially the companies that are part of the telecommunications industry.
Salesforce is one of those software solutions that the companies can implement to improve the sales, and offer better customer service, based on the data that the tool develops starting with all the interactions between your team and the customers.
The true is that the companies that already have a CRM software management, count with more control over their databases, and the customer service is faster, efficient and the customer satisfaction is better, that is why we recommend Salesforce to those telecommunications companies in the US that start with the digital transformation and want to know all the benefits of implement the CRM software number one on the world.
Before the implementation, know which platform fits better with your company, here.
Why must telecommunications specialist companies have Salesforce?
Other industries could benefit from having a big database that has a continuous growth, but in the telecommunications industry this could be very hard to manage.
With Salesforce your team can access the information for any customer, it does not matter about the channel that the interaction is created, the adviser can offer the service without obstacles.
The teams can:
- Offer better customer service with coherent information and interaction recommendations.
- Know perfectly the customer journey and have recommendations from the Einstein tool to design and manage marketing strategies.
- Generate quality leads and close more deals.
- Have a higher conversion rate.
- Track customer data regardless of the channel it comes from and integrate all information in one place.
- Focus the attention on those customers that already have a record inside your company to improve the sales.
Better interaction with the customers
The first impression is the last, that is why a flow interacts with the future customers but if the interactions are too much to be managed, this can be a problem, but with the implementation of Salesforce, you can solve it faster.
Also you can access the channels where your customers are, that let your team contact the customer for the right channel. Also, with the crm tools you can create a space for the customers to share their experiences with your brand, and give solutions if a question arises.
With Salesforce your sales team can have a complete view of the customers and build a good sales strategy that can be applied to both the new clients and those that have many years enjoying your service.
Permanent followmont and automatize followmont
The telecommunications companies have to attend to a lot of customers at the same time, and keep a followmont of all processes that are active, begin and finalize, with this CRM platform your team can access faster to all the processes that they need, without complications.
The complete data that Salesforce develops for your team, will help them to update every profile of the customers and design the filter that they need to better understand the management of the team.
Easy management of complaints or claims
We know that the telecommunications equipments are not perfect, and other inconvenients can happen that could make that some customers do not feel comfortable with the services, here is where the complaints or claims start to came to our advisers, in this points is very important to have good driving, because, as we said before, some opinions have more repercussions on the image of our companies, and in general, there are negative.
A good followmont of the case and the recommendations to solve the problem will be easier with the support of softwares like Salesforce.
Automation of marketing
The Salesforce implementation can help any telecom company to improve the sales channel, have more lead captions, and reach the growth goals that are based on marketing strategies. With Salesforce, the companies can improve their ROI expectation and the conversion rates since your team can do a permanent followment of the sales processes and create a personalized strategy to all points of the journey to each customer, that is to say, better marketing strategies based on the customer behavior.
With the automation of the marketing you and your team can:
- Do better customer segmentation to reach the rigth public.
- Offer personalized communications to each customern and improve the engagement.
- Program the communications and focus in other activities.
- Monitorize all actions that the team can do.
- Improve your brand in different channel and let you know for more people.
Besides that, this CRM solution tracks the social media ecosystem of your future customers, which lets you get closer and design more successful communications.
Also you can access the trends of the telecom industry thanks to Einstein, the integration of the artificial intelligence to the platform, and you can use it to make better decisions in your company; analyze the behavior and habits of your customers, identify patterns and improve your strategies.
These are just a few of the benefits that the telecommunications companies can have with the Salesforce implementation, there are more, because Salesforce is a very complete software for telecommunications that can fit perfectly with the needs of every company and their growth.
If you are a company that implements this software and finds an extra talent, remember that SQDM is your ally in the outsourcing for IT companies, discover our quality services, contact us.