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Why use Boomi integration platform in your company?
In today’s rapidly evolving business environment, the efficient integration of systems, data, and processes has emerged as a critical driver for success. This article delves

Customer engagement vs customer experience
There exists some moments, actions or interactions between the customer and brands that could be confusing at the moment of the following KPIs; for example,

All you need to know about Sales cloud in Salesforce
Salesforce is a cloud-based customer relationship management platform (CRM) that provides tools to all departments in your organization, including marketing, sales, customer service, and e-commerce,

Lead Nurturing And Lead Scoring In Salesforce
The most common examples of marketing automation are lead nurturing and scoring, and this is because these strategies are created to share with the users

Staff augmentation vs consulting in companies
It is normal that companies start to implement new and very useful software, or emerging technologies that can improve productivity and help to save money

Improve the financial sector services with Salesforce
The financial sector is one of the most dynamic and demanding in terms of data management, customer relationships and regulatory compliance. In this highly competitive

Managed services vs staff augmentation in companies
It is true that the permanent IT teams inside a company are a big spend, especially if your company is distant from technological services, so

Learn about software for business to have better strategies
Today, the use of software has become essential for the efficient and successful operation of any company, regardless of its size or sector. Business software

Benefits of use marketing automation software
It is common to use the technology to improve some processes, this lets us be more efficient and obtain better results with more control of

Improve elements of the user experience with Salesforce
First, it is important to understand the difference between the user experience (UX) and the customer experience (CX). It is true that both concepts are